Displaying items by tag: sulapac

CHANEL has just launched an innovative and eco-responsible approach to beauty combining skincare, makeup and a fragrance mist: N°1 de CHANEL.

Its formulas honor ingredients of natural origin that are renewable and have reduced environmental impact. They contain up to 97% ingredients of natural origin^*** without compromising effectiveness, safety or sensory quality. The eco-design packaging includes sustainable Sulapac material, and faithful to the House of CHANEL’s exacting standards, every detail was considered.

The full range of packaging for the N° 1 de CHANEL is eco-designed and includes lids that contain bio-based materials. They are the result of a collaboration that began in 2018 between the CHANEL Fragrance and Beauty Packaging Innovation Department and Finnish material innovation start-up Sulapac.

“The new-generation lid of the N° 1 de CHANEL Cream is made of 90% bio‑based materials from renewable resources: FSC™* certified wood chips that are by-products of industrial side-streams combined with camellia seed shells. It was a genuine technological challenge that has now resulted in several patent-pending** applications. Faithful to the House of CHANEL’s exacting standards, every detail was considered at length including the sensory quality of the material; its resistance to heat variations; the unique sound of the jar closing; how it feels in the hand; and the depth of the matte satin finish engraved with the iconic double C,” CHANEL explains.

It took more than 40 trials before Sulapac’s R&D Manager, Piia Peltola was able to find the right material recipe. “It has been fascinating to see up-close this level of devotion to the brand feel and its environmental impact,” Piia Peltola says. “Our first big task was to innovate a bio-based material that contains by-product camellia seed shells whilst making it resistant to heat and moisture. It was just a concept idea when we started. Camellia is inherently hydrophilic material, meaning it absorbs water strongly. Solving this was a great accomplishment from us, and the first time we have incorporated such ingredient in our packaging material in a bespoke way,” Peltola explains the scope of this collaboration.

“By this example we encourage more companies to choose sustainable packaging materials,” says Suvi Haimi, CEO and Co-founder of Sulapac. “It was fascinating to combine by products like camellia seed shells and FSC™^* certified wood chips in this unique packaging material. Now, we have proficiency in also utilizing other side streams without compromising the functionality of the final product. It helps us to reduce the environmental footprint even further,” Haimi concludes.

* Forest Stewardship Council: Wood from responsibly managed, FSC certified forests and other supervised sources.

** Three international patent applications pending.

*** According to ISO 16128 standard.

About Sulapac

Sulapac® is an award-winning, patented, bio-based alternative for conventional plastics. It accelerates a plastic waste-free future with sustainable materials that are beautiful and functional. Like nature. The Helsinki-based company was founded in 2016 by Dr. Suvi Haimi, Dr. Laura Tirkkonen-Rajasalo and Dr. Antti Pärssinen. Its investors include CHANEL and Sky Ocean Ventures. Sulapac was ranked one of Europe’s 100 hottest startups by WIRED UK in 2018, 2019 and 2021, and one of the Nordic startups to watch in 2021 by Sifted, backed by the Financial Times. Join the forerunners. Together we can save the world from plastic waste.

www.sulapac.com

Further information

Suvi Haimi, CEO and Co-Founder
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Antti Valtonen, Head of Communications
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Stora Enso and Sulapac continue to combat the global problem of plastic waste by launching a demo for sustainable drinking straws at Slush 2018, a leading startup event that gathers 20 000 tech enthusiasts from around the world. The demo, which targets production on an industrial scale, is designed to replace traditional plastic straws with renewable ones. The straws are based on Sulapac’s biocomposite material – made of wood and natural binders – designed to be recycled via industrial composting and biodegrade in marine environments.  

“This is an important step for Stora Enso and showcases our long-term commitment to gradually replacing fossil-based materials with renewable solutions. Our collaboration with Sulapac is a great example of what we can achieve through partnership in terms of driving innovation to create sustainable solutions within the bioeconomy”, says Annica Bresky, EVP, Consumer Board division.

Stora Enso signed a joint development agreement with Sulapac in May 2018 to license its materials and technology. The development of the demo straw is a joint collaboration between Stora Enso and Sulapac – a cooperation which complements Stora Enso’s extensive biocomposite portfolio.

“Eco-awareness is a strong driver for consumer demand, and our customers want help in replacing non-renewable materials. Different biocomposite solutions, such as renewable caps and closures and straws will be add-ons and a complement to our own consumer board portfolio, bringing additional value to our customers”, says Hannu Kasurinen, SVP Head of Liquid Packaging and Carton Board.

Sulapac’s material works in existing extrusion lines and the target is to have the straws commercially available in the second quarter of 2019.

“Today, we proudly announce that we are launching a demo for a recyclable, microplastic-free and marine biodegradable straw. This is the world’s most sustainable straw that can be produced on an industrial scale and we have jointly developed it with Stora Enso. Billions of plastic straws are produced and used every week. This straw has the potential to be a true game changer”, says Sulapac’s founder and CEO Suvi Haimi.

For further information, please contact:
Antti Valtonen, Head of Marketing and Communications, Sulapac, tel. +358 40 729 4793
Carl Norell, SVP Communications, Packaging Solutions division, Stora Enso, tel. +46 722 410 349

About Stora Enso
Part of the bioeconomy, Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper globally. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Stora Enso has some 26 000 employees in over 30 countries. Our sales in 2017 were EUR 10 billion. Stora Enso shares are listed on Nasdaq Helsinki (STEAV, STERV) and Nasdaq Stockholm (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY). storaenso.com 

About Sulapac
Sulapac is a fully biodegradable and microplastic free material made of renewable and sustainable raw materials. Sulapac products are designed for brands that want to eliminate plastic waste and demonstrate a genuine commitment to sustainability through the use of premium ecological material. The company was founded in 2016 by Suvi Haimi and Laura Kyllönen and is based in Helsinki, Finland. sulapac.com