Thursday, 08 July 2021 11:45

Quality approved Spanish chorizo enjoys large sales increase in UK

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The British market continues to be the main destination for quality approved chorizo from the Consorcio del Chorizo Español (Spanish Chorizo Consortium), with 607,500 kilos of Consortium-labelled Chorizo exported to the UK in the first quarter of 2021. This number is a staggering 28% increase on the volume sold in the first quarter of 2020, during which a total of 473,000 kg of Consortium-labelled chorizo was exported.

  • The Spanish Chorizo Consortium is made up of 22 producers/exporters and was established in 2016.
  • The Spanish chorizo seal ensures the origin – Spain – and a unique guarantee. It certifies monitoring of the product piece by piece, creating a distinctive brand and recognition for its sale in the home market.
  • It is a 100% Spanish product. A product that is always manufactured in Spain, with 100% Spanish premium quality ingredients.
  • Chorizo of the Spanish Consortium must carry garlic and paprika, differentiating this particular sausage from other origins and other sausages. It is cured outdoors or smoked. The main base is minced pork and marinated with spices such as paprika that gives it its typical red colour. Only paprika from fruits grown, dried and milled in the Spanish territory is allowed.
  • The UK is the consortium’s largest export market, followed by France and Germany. Colombia and Canada are the most relevant outside Europe. In Europe, Ireland, the Czech Republic, Belgium and Denmark are also notable export markets.

Consumer demand for chorizo is growing in the UK, and the increase in chorizo sales under the Consortium label puts the Consortium in a very strong market position with an almost doubled export market share of 25.95%. This means that every 1 in 4 Spanish chorizos marketed in the UK is endorsed with the Consorcio del Chorizo Español seal.

The Consorcio del Chorizo Español is a voluntary association that groups companies in the Spanish meat sector, all experts in chorizo production and export, with the aim of producing and marketing authentic, high quality Spanish chorizo. All companies associated with the consortium must comply with the quality regulations and certified procedures. 

 

2021 07 08 114413

Chorizos with the consortium seal are distinguished by their appearance, texture, smell and taste, and their impeccable presentation. Chorizo that carries the Consorcio del Chorizo Español label is fully quality-assured and made in compliance with specific criteria in terms of traditional and authentic Spanish ingredients and production methods.

Chorizo of the Spanish Consortium must carry garlic and paprika, differentiating this particular sausage from other origins and other sausages. It is cured outdoors or smoked. The main base is minced pork and marinated with spices such as paprika that gives it its typical red colour.

Last year, Consortium chorizo producers exceeded 2 million kilos sold with their logo (2,196,723 kg), counting for 21% of all Spanish chorizo exports to the UK. Alejandro Álvarez-Canal, Director of the Consorcio del Chorizo Español, says: “we expect to once again exceed 2 million kg exported to the UK, although Brexit and the evolution of the pandemic could affect us. For now, the outlook for 2021 is to match last year’s figures.”

To meet growing demand, Consortium producers La Hoguera and Boadas have finally been able to start work this year on efforts to expand and construct new production facilities, plans that had been delayed due to the pandemic. The planned extensions will see the construction of large new surface areas, which will be used for cleanrooms and slicing machinery, to increase overall production capacity.

This year’s trade and consumer promotional campaign aims to position Spanish chorizo from the Consortium as a high quality, authentic product in the UK market. Campaign activity will include trade and retailer advertising, and recipe placement in national consumer print titles and online publications that encourage the versatility of Spanish chorizo as a product beyond its use as tapas or served with fish.

 

Read 414 times Last modified on Friday, 09 July 2021 12:43