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IFF (NYSE:IFF) for the first time, will showcase its expanded range of solutions across beverages, dairy, snacks, bakery, culinary, bars & confectionary categories at the Gulfood Manufacturing Show (GFM) held on Nov. 8 to 10, at the Dubai World Trade Center. IFF’s presence at this global food tradeshow centers around key food and beverage trends in the Middle East: – health, sustainability, and consumer demand for experiential delight. The key themes are brought to life through three nature inspired experiential zones powered by augmented reality.

Following the global pandemic, consumers have become more health conscious with at least eight out of ten people in the Middle East keen on taking care of their diet in a sustainable way[1]. “We understand these changing industry dynamics and support our customers by bridging innovation with local insights,” said Helga Moelschl, regional president, AMETI, Nourish, IFF. “With our expanded flavor and ingredient portfolio and product design approach, we have merged science and creativity into our entire process, from conceptualization to commercialization.”

Booth 7-4, Hall 7

In the double-story booth, seven food and beverage concepts inspired by Panoptic - IFF’s proprietary Trend & Foresight capability will be showcased in three different experiential zones.

  • Planet First Ocean Underwater zone: Learn more about IFF’s upcycling initiatives under the company’s RE-IMAGINE WASTETM innovation program.
  • Holistic Health Rainforest zone: Enter a 360o simulated RE-IMAGINE WELLNESSTM space, and sip on a specially curated health shot for inclusive wellbeing.
  • Experience Amplified Desert zone: Co-create cake pops using IFF’s flavors and toppings. Attendees can also capture digital postcards in a desert safari setting for online sharing.

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IFF’s latest creation for the market include a healthy and tasty ambient stable yogurt drink that provides a longer shelf life and elminates the need for cold chain suply which can result in positive benefits to our customer’s distribution value chain.

“We’ve taken the experiential and sensorial experiences for our partners to the next level,” said Armand Engelen, regional creation & design director, AMETI, Nourish, IFF. “Our future-forward concepts feature enhanced nutrition and are customized to suit local taste profiles. Even better, they offer manufacturers efficiency advantages, and consider environmental impact.”

To learn more about IFF’s innovation capabilities and ingredients, visit here.

 [1] PWC Report

About IFF’s Nourish

At IFF, we’re united by a common goal: to apply science and creativity for a better world. Across our business divisions, we’re on a mission to Do More Good for our people, customers, and communities.

To us, “nourish” means “to feed with purpose” — and we’re here to redefine the industry by nourishing people, products, and our planet. Every day, our teams are boldly reimagining and pioneering the next generation of food and beverage experiences. We’re leveraging our industry-leading product portfolio, unmatched innovation capabilities, and customer-centric approach to become the partner for essential solutions. Let’s nourish the future, together.

Welcome to IFF

At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and scent, science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet. Learn more at  iff.com

©2022 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with ™, SM or ® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved. 

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IFF’s versatile extruded protein in an easy-to-use format features whole muscle meat texture that consumers crave, expanding plant-based food opportunities.

IFF (NYSE: IFF) have just announced the global launch of its next generation plant-based protein – SUPRO® TEX – to accelerate growth in the meat alternative category beyond ground meat burgers. This new solution unlocks the door for rapid innovation in the meat alternative space because of its unique texture and versatility. SUPRO® TEX provides a very similar texture to chunky pieces of whole muscle animal protein in an easy-to-use format that does not require major capital investment for manufacturers to begin production. Made in irregularly shaped, the new 80 percent protein SUPRO® TEX is based on soy protein, a complete, high-quality protein, comparable in quality to animal protein. As a dry product, it eliminates the need for a cold supply chain, simplifying and reducing shipping costs and storage.

“What makes SUPRO®  TEX stand out in the plant-based space is – for the first time, meat alternative manufacturers can make tender, plant-based protein, whole muscle pieces or chunks without the need for major capital investments or a refrigerated supply chain,” said Michel Mellema, global innovation director of IFF’s RE-IMAGINE PROTEIN® program. “This is the latest from IFF’s RE-IMAGINE PROTEIN® program, where we accelerate the development of breakthrough ingredients and technologies to meet the needs of our customers and consumers. By combining science and creativity, we’re developing an end-to-end portfolio of plant-based solutions that pushes past traditional boundaries to change the way people eat.”

By 2035, market researchers predict that one in 10 portions of protein is likely to be plant-based1. Today, consumers of plant-based meat alternatives are primarily motivated by their health and wellbeing, yet sustainability and ethical concerns are becoming increasingly important to them. Because more than 40 percent of global consumers2 are highly interested in meat alternatives with the same taste and texture as animal-origin meat, SUPRO® TEX was designed specifically to deliver a similar meat-eating experience that consumers crave. 

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“This is a paradigm shift,” said Mellema. “We are expanding our offerings to more meat alternative players. Today, we have solutions and technical knowledge to support customers who use High Moisture Extrusion technology (HME), which is an excellent technology, but not necessarily suitable for all meat alternative players. That´s why we developed SUPRO® TEX – a single, easy-to-use product that can deliver similar texture to what HME products provide, but without major capital investments.” 

SUPRO® TEX offers endless product design and formulation opportunities with its high-process tolerance, neutral flavor, and color. Manufacturers can easily reproduce pieces of differently textured meats just by adjusting hydration levels and custom flavor systems—imagine a tender beef bourguignon, chicken stir fry or pork fajitas—but all 100 percent plant-based.

“In a patent-pending process, soy protein is combined with other texturants to improve the firmness of the protein pieces after hydration,” explained Ulrik Madsen, culinary designer, IFF. “Due to their unique composition, SUPRO® TEX chunks retain their texture throughout manufacturing—without breaking apart when in a tumbler or simmering—as compared to typical low-moisture extruded products.”

Flavors and colors are added during the product hydration process, so they become evenly distributed and better absorbed among pieces. SUPRO® TEX pieces are gluten free and require no animal products, such as eggs, to be added to the end products to achieve optimal performance.

For more information about the SUPRO® TEX, visit here.

1. BCG Food for Thought, The Protein Transformation, 2021

2. Protein Report, Health Focus International, 2021

About IFF’s Nourish

At IFF, we’re united by a common goal: to apply science and creativity for a better world. Across our business divisions, we’re on a mission to Do More Good for our people, customers, and communities.

To us, “nourish” means “to feed with purpose” — and we’re here to redefine the industry by nourishing people, products, and our planet. Every day, our teams are boldly reimagining and pioneering the next generation of food and beverage experiences. We’re leveraging our industry-leading product portfolio, unmatched innovation capabilities, and customer-centric approach to become the partner for essential solutions. Let’s nourish the future, together.

Welcome to IFF

At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and scent, science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet.  Learn more at iff.com

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IFF announced new investments in next generation starter culture development and technology. These include a new collaboration with the Technical University of Denmark (DTU) to develop cutting edge tools that will support the development of next generation starter cultures, and a production capability expansion plan.

Globally, consumers are demanding for more plant-based food and beverage products. The world of plant-based is however, extremely diverse and presents several challenges to researchers and developers. The collaboration with the DTU National Food Institute aims to develop tools to improve the fitness of strains for plant-based materials, maximize synergies across strains and gain better insights into the complexity of these materials. This partnership will help to enhance IFF’s existing portfolio of plant-based cultures.

2022 01 12 090947IFF will also make a significant investment to increase its production capabilities for plant-based starter cultures at its Dangé-Saint-Romain facility in France. The scale-up will allow the company to continue to meet the increased demand for plant-based starter cultures with its existing range of solutions.

These investments in research and production capabilities will further strengthen IFF’s leading innovative plant-based solutions such as the Danisco® VEGE starter cultures, and services to help food and beverage producers stay ahead of consumer demand.

“Through our collaboration with a top-class research institute like the DTU National Food Institute, we are committed to support the plant-based industry with truly differentiated solutions,” said Jean-Philippe Obert, global R&D leader, Cultures & Food Protection, IFF. “With this partnership, we believe our investment in science and partnering with the world’s best experts will enable the necessary transition towards more sustainable food production.”

“IFF is uniquely positioned to excel in this field buoyed by this intensive research program, which will strengthen our existing culture offerings while allowing us to work on our synergistic ingredients concept. This joint research and our investment in increased production capacity both demonstrate our commitment that we are able to offer the most cutting-edge technologies to our customers who working to meet consumer demand,” said Eve Martinet-Bareau, global product manager, Cultures for Fermented Plant-based Food and Beverages, and Probiotics for Fermented Foods, IFF.

“We are excited to partner with IFF to research new and innovative solutions in the world of plant-based food and beverage,” said Claus Heiner Bang-Berthelsen, senior researcher, DTU National Food Institute. “This partnership will help to unfold the potential of plant-based materials towards safer, healthier, tastier and more sustainable food and presents a unique opportunity for creative problem-solvers to come together and make discoveries.”

IFF produces plant-based starter cultures that deliver sustainable innovations across a wide variety of food and beverage products. Learn more about the portfolio here https://www.iff.com/food.

About IFF’s Health & Biosciences division
Inspired by nature and distinguished by its world-class bioscience and microbiome capabilities, IFF’s Health & Biosciences (H&B) platform is a leading innovation partner for customers across a broad range of consumer product, industrial and agricultural sectors. H&B works closely with our customers to enhance products – and their processes – to deliver safer, healthier and more sustainable solutions.

Welcome to IFF
At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and sensorial experiences, science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet.  Learn more at iff.com

©2021 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with ™, SM or ® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.

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