New appointment strenthens vertical focus for Datalogic in the UK and Ireland

Datalogic, a global leader in automatic data capture and industrial automation markets, is pleased to announce it has strengthened its vertically aligned UK&I team for manufacturing with the addition of new sales manager and industry expert, Kamran Farooq. 

“It’s a really exciting time to be joining Datalogic,” states Farooq who brings a wealth of experience to the Datalogic team. Throughout his career, working for a number of industrial automation specialists, Kamran has been instrumental in helping a range of manufacturing businesses to automate and improve safety across their operations.

2018 07 26 124743“I wanted to work for an organisation with great potential for growth,” comments Farooq. “Datalogic’s comprehensive product portfolio including best-in-class vision systems, laser marking, sensors & safety solutions, as well as its range of auto ID devices, is aligned perfectly to help manufactures address today’s evolving business challenges. I’m looking forward to getting closer to our end user cliental so that we can understand their needs better, and then empower our partners to deliver solutions that provide their desired business outcomes.”

This vision is shared by Jamie Dickinson, who joined Datalogic as retail sales director for the UK&I at the beginning of the year. On his announcement Dickinson commented, “I truly believe that Datalogic has something very different to offer both the end user and our channel partners. Our heritage in retail scanning is what we are famous for. However, Datalogic also has some excellent mobile computing products available to retail clients that are looking to improve customer experience and operational efficiency across their supply chains. Together with the retail team in the UK, my mission is to help evolve this area of the business and to elevate the level of support we offer our channel partners to help them achieve success.”

Together, Kamran and Jamie bring a comprehensive understanding of their respective markets but importantly, the challenges faced, and support needed by partners to ensure that end customer requirements are being met.

Datalogic is a global leader in the automatic data capture and process automation markets, specialized in the designing and production of bar code readers, mobile computers, sensors for detection, measurement and safety, RFID vision and laser marking systems. Datalogic solutions help to increase the efficiency and quality of processes in the Retail, Manufacturing, Transportation & Logistics and Healthcare industries, along the entire value chain. The world's leading players in the four reference industries use Datalogic products, certain of the attention to the customer and of the quality of the products that the Group has been offering for 45 years.

Today Datalogic Group, headquartered in Bologna (Italy), employs approximately 2,900 staff worldwide, distributed in 30 countries, with manufacturing and repair facilities in the USA, Brazil, Italy, Slovakia, Hungary and Vietnam.  In 2017 Datalogic had a turnover of 606 million Euro and invested over 55 million Euros in Research & Development, with an asset of more than 1,200 patents in multiple jurisdictions. Datalogic S.p.A. is  listed in the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI. More information about Datalogic at

Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U.