Technological advances in the automotive and industrial automation sectors have sparked a surge in demand for coil winding equipment, says returning CWIEME Shanghai exhibitor Ozma CNC Equipment Co. Ltd.
While other contributors to the Chinese economy may be slowing, the Chinese coil winding equipment industry is experiencing a period of renewal, thanks to significant leaps in the performance and popularity of electric vehicles and industrial automation equipment. The growing market for products in these areas is opening up new opportunities for CWIEME Shanghai’s core suppliers, such as Ozma CNC Equipment Co. Ltd.
“Traditionally, we have supplied our coil winding machines to OEMs of transformers and generators, but newer applications, such as industrial automation and motors for hybrid and electric cars, have enabled us to develop sizeable additional sales channels,” says Ying Jian Guang, Ozma’s marketing director.
Ozma is anticipating many conversations with customers in these sectors at the forthcoming CWIEME Shanghai exhibition, Asia’s largest dedicated event for the coil winding, insulation and electrical manufacturing communities. The key to standing out in these markets internationally, Ozma believes, is quality.
“China is known for mass manufacturing, but not necessarily quality. Ozma is turning the tide in this respect and this is something we – and other suppliers like us – must continue to highlight in order to fully grasp new opportunities at an international level,” he says.
The pursuit of quality
Co-founded with leading academic institutes in China, including Zhangjiang University and Harbin Technology University in 1988, Ozma has a long-standing dedication to innovation and quality. Today nearly 35% of its work force can be attributed to research and development.
“Our coil winding machines are benchmarked against strict standards to produce durable, versatile and easy-to-use equipment that minimizes downtime and results in error-free and consistent performance. With an efficient parts supply system and dedicated aftermarket support, Ozma offers a low total cost of ownership and helps OEMs to achieve their bottom lines,” Mr. Ying says.
The company’s CWIEME Shanghai stand (No. 1G02) will be staffed by engineering technicians, as well as sales representatives, who are well prepared to answer any technical or commercial questions on-site.
“CWIEME provides a premium platform to connect with potential buyers and trusted customers. It’s where industrial knowledge, expertise and professional contacts are exchanged. We can present our achievements made in the last two decades and as a bonus we get to learn from authorities with authentic insights.
“Given the satisfying output of our attendance in 2014, we have chosen to exhibit at CWIEME Shanghai for the second year and we look forward to bringing our near three-decade industrial experience and self-devised technology to buyers from all over the world. And with our niche products, strong R&D force and consistent pursuit of quality, we are confident that we can cater to demand,” he says.