The community gym has been created using reproduced aluminum from old deodorant and antiperspirant cans
Right Guard has launched the UK's first ever gym made from recycled aerosols. The community gym, which has been donated to Queen Elizabeth Olympic Park, officially opened to the public this week.
A sustainability initiative in partnership with recycling company, TerraCycle and The Great Outdoor Gym Company, enabled Right Guard to create the gym. TerraCycle and Right Guard set up 50 public drop-off points in communities across the country to collect old deodorant and antiperspirant cans. The Great Outdoor Gym Company then repurposed the aluminum to create premium gym equipment for public use at the iconic London venue.
Over 2,500 deodorant cans were used to construct the gym in Queen Elizabeth Olympic Park which fitness fanatics can make the most of during the day or night thanks to equipment fitted with electricity generating capabilities. Fixtures such as the spinning bike or cross trainer can light up the central rig meaning that exercise enthusiasts of any ability can compete against one another to produce the most power and illuminate their surroundings. The gym even has mobile phone ports to recharge batteries so that motivational playlists can be used to keep blood and pace pumping. Need an extra ten percent of battery power? Give an extra ten percent of people power.
The gym officially launched this week and was used as a key location for the filming of the Right Guard Challenge on the upcoming series of A League of Their Own. Freddie Flintoff and Jamie Redknapp completed strengthening and cardio exercises to get in top condition for an ambitious endeavor that will be revealed when the series returns to Sky1 in the autumn.
Mark Crane, General Manager of Henkel Beauty Care UK and Ireland said, "Right Guard is always working to improve its sustainability program. The initiative to create the Right Guard AEROCYCLE gym has enabled us to construct an environmentally friendly space from recycled aerosols and also to contribute a long term, valuable resource to the local community around Queen Elizabeth Olympic Park"
Chris Baker, General Manager of TerraCycle Europe added: “The opening of this gym is the kind of initiative which gets the public excited about recycling and sustainability. The campaign has boosted awareness of recycling used antiperspirant and deodorant aerosols which are used pre and post exercise and could otherwise have ended up in landfill or being incinerated. Now by repurposing this recycled material the Right Guard AEROCYCLE Gym will provide a lasting legacy for the users of the Queen Elizabeth Olympic Park"
Georgie Delaney, Managing Director of The Great Outdoor Gym Company (TGO), said: “In close collaboration with Right Guard and TerraCycle, TGO has created a completely unique design in terms of the Right Guard AEROCYCLE Gym, to inspire users of all abilities to get active. We are delighted to have provided the Queen Elizabeth Olympic Park, with a best in class space for all generations to get active together. This partnership with Right Guard and TerraCycle really is a perfect fit with TGO’s mission, to drive up activity and increase wellbeing in sustainable ways.”
The gym is open to the public and can be found in the heart of the south of the Park within sight of some of the iconic venues of London 2012. To find the nearest participating AEROCYCLE Recycling Programme public drop off location simply use the postcode search facility at http://www.terracycle.co.uk/en-UK/brigades/aerocycle.
About Right Guard
Henkel owned leading anti-perspirant and shower gel brand Right Guard offers reliable high performance protection for men & women to feel confident throughout each day. Launched in 1960s Right Guard is a well-known & one of the most trusted deo brands in the UK.
Henkel operates worldwide with leading brands and technologies in three business units:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions, both in the consumer and in the industrial businesses, with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of 18.1 billion euros and adjusted operating profit of 2.9 billion euros in fiscal 2015. Henkel’s preferred shares are listed in the German stock index DAX.
Founded in 2001, TerraCycle (www.terracycle.com) is the world’s leader in the collection and reuse of non-recyclable post-consumer waste, operating in 21 countries around the world. TerraCycle works with over one hundred major brands across the globe to collect used packaging and products (baby food pouches, biscuit wrappers, coffee packaging, pens, air fresheners, cigarette waste etc.) that would otherwise be destined for landfills. It repurposes that waste into new eco-friendly materials and products that are available online and through major retailers. The waste is collected through TerraCycle’s recycling programmes, which are free fundraisers that pay schools, charities and non-profits for every piece of waste they collect and return.
TerraCycle launched in the UK in September 2009 (www.terracycle.co.uk). Currently more than 1,600,000 people across the UK have signed up to collect with TerraCycle, diverted more than38,000,000 million items of packaging waste from landfill to date whilst earning over£535,000 for schools, charities and non-profit organisations
Any interested individuals, schools and organisations can learn more about the programmes or sign up to a recycling programme for free today at www.terracycle.co.uk.
About the Great Outdoor Gym Company (TGO)
The Great Outdoor Gym Company (TGO) is the UK's pioneer of outdoor gyms. For 10 years, TGO have led the field in outdoor gym innovation, now with over 800 sites in the UK, Europe, the Middle East, Africa, South East Asia, South America and Australia. The company’s mission is to increase physical activity, improve wellbeing and promote sustainability through their work. All TGO equipment is made in Britain and complies with safety standards and Inclusive Fitness guidelines. TGO’s world-first Green Energy Gyms allow users to generate electricity as they work out, to charge mobile phones, power lights or send back to the grid. TGO enjoy hundreds of partnerships with councils, schools, universities, health partners, employers and housing associations. The company has designed and installed for the United Nations at COP22 in Marrakech, the global climate change conference. TGO also designed and project managed the nationwide adiZone programme, as part of adidas’s sponsorship of the London 2012 Olympic Games. www.tgogc.com
Spread across 560 acres of stunning parklands, Queen Elizabeth Olympic Park is home to beautifully landscaped gardens, historic waterways, famous sporting venues, a vibrant arts and events programme and the ArcelorMittal Orbit visitor attraction.
Queen Elizabeth Olympic Park opened in April 2014 following the 18 month transformation programme of the London 2012 Olympic Park. It is now home to six former Olympic and Paralympic venues, the Copper Box Arena, Lee Valley Hockey and Tennis Centre, Lee Valley VeloPark, London Aquatics Centre and London Stadium where visitors can take part in sport, enjoy watching world class athletes compete or experience concerts or arts and culture events. Visitors can also enjoy a birds-eye view of the Park from the two viewing platforms of the ArcelorMittal Orbit, the UK’s tallest sculpture, before experiencing an exhilarating ride on The Slide, the world’s tallest and longest tunnel slide.
As the new heart of east London, the Park is still transforming and will soon provide future homes, jobs and an unrivalled education and cultural district housing Sadler’s Wells, V&A East, UAL’s London College of Fashion and UCL East.
The London Legacy Development Corporation promotes and delivers physical, social, economic and environmental regeneration in Queen Elizabeth Olympic Park and the surrounding area by maximising the legacy of the London 2012 Olympic and Paralympic Games.