Wednesday, 01 September 2021 10:52

SinnovaTek appoints veteran CPG executive Jim Holbrook as Chairman of the Board of Directors

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SinnovaTek is bolstering its executive leadership team, as the Company moves to scale-up their efforts to become a leading service partner to emerging brands. This month, the Board appointed Jim Holbrook to become Chairman of the Board of Directors, a veteran CPG executive who brings a vast amount of knowledge and expertise around sales, marketing, brand-building, and business operations, to the Company. In his new role with SinnovaTek, Jim will be a key advisor to the business as it continues to expand its current operations and refine their B2B strategy. 

Jim Holbrook Jim Holbrook “The team and the technology at SinnovaTek are both impressive, and I see a robust growth curve for them. I am delighted to join the team and cheer them on,” said Holbrook.

“We are very pleased to have Jim joining us and committed to playing an ongoing role in the executive leadership of SinnovaTek. As we continue to drive significant growth in our co-manufacturing business, it will be incredibly important we have the right voices at the table – those that are experienced in business operations, and also those that share our mission of promoting health and wellness via a sustainable supply chain,” said Michael Druga, Co-Founder, President and CEO of SinnovaTek.

Most recently, Jim was the CEO of Daymon Worldwide, a Stamford, CT-based corporation that provides marketing, branding, and market research data analysis services intended to create leading private brands, focused on exceptional consumer experience. At Daymon, Jim oversaw the company’s merger with Advantage, creating “the most comprehensive suite of brand-centric and retailer-centric services in the U.S. and internationally.” Prior to joining Daymon in 2015, he served as the President & CEO of Post Consumer Brands, which at the time, comprised of Post’s cereal business, as well as Power Bar and other company acquisitions in the nutrition products category. He has also held roles at Zipatoni, Interpublic Group, Ralston Purina (now Nestle Purina), and Procter & Gamble, with increased levels of responsibility. Jim is also currently a member of the Board of Zea BioSciences, a Massachusetts-based biotechnology firm that specializes in developing high-quality botanical ingredients for use in consumer and pharmaceutical applications. 

The recent appointment follows a $5M investment in the Company by Lewis & Clark AgriFood, a St. Louis-based AgTech and FoodTech investment firm, which was announced in mid-July.

“Through Jim’s prior experiences, he brings not only an expertise in growing and scaling businesses that operate in the CPG space, but also an intimate understanding of the end customer SinnovaTek is serving. Both of which will be invaluable as the Company transitions from an early pioneer to a market-leading B2B platform serving the CPG industry,” said Tim Hassler, Managing Director of Lewis & Clark AgriFood. 

“It is a rarity that you find someone as well-rounded as Jim. He brings an incredible background of business and operational expertise to the Company, as well as thought leadership in formulating, developing, and implementing business strategy in forward-thinking brands and companies,” said Dave Taiclet, Managing Partner of Lewis & Clark AgriFood. “We are fortunate to have him as part of the SinnovaTek team.”

About SinnovaTek

SinnovaTek is a leading developer and integrator of advanced food processing equipment and technology through its family of companies including SinnoVita and FirstWave. As a certified B corporation, SinnovaTek’s mission is to promote worldwide health and wellness by fostering the delivery of high quality, healthy foods through sustainable methods. SinnovaTek is passionate about finding the best solution for its customers. Learn more at sinnovatek.com

About Lewis & Clark AgriFood

Lewis & Clark AgriFood is a St. Louis-based group of experienced investment professionals who are passionate about investing in companies at the forefront of food and agriculture innovation. We look for companies that deliver benefits to the stakeholders in the food and agriculture sector from the producer to the supply chain, all the way to the consumer. We invest in companies at the growth stage of their evolution, poised to scale their technology to a national or global scale. As founders, operators, investors and scientists, our seasoned investment team brings a breadth of quality sector experience to every investment. For more information, visit lewisandclarkagrifood.com

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