Monday, 23 August 2021 18:48

Les vergers Boiron doubles up its efforts for Sirha 2021!

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Hall 4 Booth 4D80 from September 23 to 27 at Lyon Eurexpo

Les vergers Boiron, global leader in frozen fruit purées, will attend Sirha 2021 alongside all major Food service and Hospitality actors. To celebrate the recovery of one of the sectors that has been most severely impacted by the pandemic, Les vergers Boiron will offer food professionals not one, but two fruit-themed immersive experiences. These are two opportunities to discover Les vergers Boiron latest products and gain valuable inspiration.

Innovation at the service of professionals

For over 75 years, Les vergers Boiron has been innovating to give food service professionals fruit at its best with products with preserved organoleptic properties but also make their day-to-day work easier and provide support in their creation process.

Helena Augusto, Strategic Marketing Manager, said: “Besides switching gradually the frozen fruit purée range towards a 100% range with no added sugars, the 3 new ranges of Les vergers Boiron fruit purées (ambient, PGI, Organic) are in line with gastronomy trends and consumption patterns. Our goal is to give professionals more freedom in creating their preparations and pave the way to new uses (savoury, sweet and beverage).”

At Sirha 2021, Les vergers Boiron will showcase their 4 latest innovations:

2021 08 23 184736Launched in March 2021, the 100% ready-to-use fruit purées of the ambient range are praised for being easy and quick to use, saving valuable time for restaurant owners and bartenders without compromising quality; and for easy storage.

The 6 flavours of the ambient range – strawberry, raspberry, mango, blackberry, passion fruit and yellow peach – are guaranteed with no added sugar.

Packed into 1-liter cartons that can be easily stored, they are perfect for “à la minute” dish preparations: starters, main courses, desserts, cocktails.

In line with the long-term trend for more naturalness and healthier and less processed products, Les vergers Boiron are gradually switching to no added sugar products. The entire range will be available in a 100% fruit version with no added sugar by 2022, giving professionals more creative freedom.

Launched in early 2021, the premium frozen purée range made with PGI-certified fruit (Protected Geographical Indication) highlights excellent fruits from renowned regions, which give them unique organoleptic characteristics. With no added sugar, the PGI range currently includes 3 citrus fruit references: Corsican Clementine, Siracusa Lemon and Sicilian Blood orange.

The fruit purées of the Organic range, which are the result of four years of hard work in order to meet the standards Les vergers Boiron is known for, are made by processing and blending organic fruits. Organic certified by Ecocert, they comply with very strict specifications, guaranteeing respect for the environment, traceability and labelling that complies with regulations. The 6 first Organic references with no added sugar – Strawberry, Raspberry, Mango, Passion fruit, Lemon, Blackcurrant – are packed into 10-kg buckets and adapted for ice cream makers’ use.

About Les vergers Boiron For over 75 years, Les vergers Boiron has concentrated all its energy and experience into developing fruit solutions that unleash the creative talent of chefs, pastry chefs and mixologists from all over the world. In 1970, 50 years ago, Les vergers Boiron invented the first frozen fruit purée with a unique know-how: strict selection of the best varieties in the best terroirs, mastery of the art of blending ensuring a constant flavour season after season, preservation of the organoleptic properties with a specific process to each fruit. This experience guides the family-owned business, which is now managed by the 3rd generation under Alain Boiron. Les vergers Boiron offers a range of more than 54 flavours of purées and coulis, from fruits of the orchard to tropical fruits, including red fruits and citrus. Every year, Les vergers Boiron sells more than 15,000 tonnes of products in 80 countries, i.e. 15 million trays around the world. Now it has a turnover of € 80 million, 80 % of which come from exports, and 180 employees. More information: https://www.my-vb.com

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