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Metsä Board’s impact report showcases importance of sustainable packaging in tackling food waste

Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group, has published a web-based impact report to demonstrate the importance of sustainable packaging. Metsä Board created the report with experts at AskKauko, a Finnish software start-up developing next-generation impact communications.

The important role of packaging in protecting food during transport, in stores and in homes is highlighted by the impact of food waste, a serious environmental issue that accounts for almost 10% of global greenhouse gas emissions. In the impact report, current statistics and information on packaging materials are supported by sliders and calculators, which encourage users to explore further how packaging material choices, for example switching from plastic to paperboard packaging, can result in positive environmental effect.

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Sari Pajari, SVP Sales and Marketing at Metsä Board says, “We want to make sustainability topics and facts about the role of packaging more accessible to a wide audience. The interactive report, a new tool that we are piloting with a Finnish start-up company, provides a new and interesting way to present facts and to invite engagement.”

The impact report is available online and can be viewed at https://www.impactreport.app/metsa/paperboard

About AskKauko www.askkauko.com

AskKauko is a Helsinki-based software startup that develops next-generation impact communications. Our purpose is to increase understanding of how to make the world more sustainable. AskKauko helps organisations driving sustainable change to engage their existing employees and attract new talent, as well as to increase both customer lifetime value and company valuation.

Impact Report, powered by AskKauko, is a responsive web application that utilises visually appealing, interactive and data-rich stories to increase the discoverability, use value and shareability of existing communications about the purpose of our customers’ ground-breaking work and their environmental, social and financial impacts.

Metsä Board

www.metsaboard.com

Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.

The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2018, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

Metsä Group

www.metsagroup.com

Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.

In 2018, Metsä Group’s sales totalled EUR 5.7 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.